Winston-Salem
State University
A BOLD PARTNERSHIP
TO CHAMPION WSSU’S LEGACY
Winston-Salem State University stands on a legacy of excellence, but in a quickly changing higher education landscape, it must continuously evolve. WSSU was looking to head off negative perceptions while counteracting declining enrollment trends. They needed a strategic partner to help strengthen their brand from the inside out. Together, we developed a bold approach inspiring brand ambassadors, energizing current students, and attracting future Rams.
HOW WE TOOK CHARGE
We kicked things off with in-depth discovery, gathering insights through formal focus groups and one-on-one engagements across campus. With big goals and complex challenges, our team took an all-hands-on approach, using our Slate expertise to refine the enrollment experience and communication strategy, advising on brand management, and crafting an omni-channel marketing strategy to raise awareness and drive enrollment. From there, we launched Rams Take Charge, a bold, campus-wide campaign designed to inspire action.
CUE THE STAMPEDE
MediaCross touches nearly every part of the student journey. From their first interaction to enrollment, we help WSSU build connections, strengthen engagement, and take students from Lambs to Rams.
400+
CAMPAIGN ASSETS
DEVELOPED
11X
ABOVE INDUSTRY
BENCHMARK IN
PAID SEARCH
2.3M
LEAD NURTURE
EMAILS DEPLOYED
VIA SLATE
WHY OUR STRATEGY WORKED
Through our partnership with WSSU, we became an extension of their team, tapping into their rich history. The "Rams Take Charge" concept serves as the foundation for a widespread rallying cry and multi-audience campaign. We infuse their brand with vibrant new energy, elevating WSSU’s enrollment communications. This comprehensive approach continues to turn interest into action and strengthen their campus identity.
“MediaCross is more than just a partner—they’re a part of our Ramily. Their creative storytelling and strategic approach have been instrumental in boosting our brand’s visibility. Working as one unified team, MediaCross has been integral to our success, always in sync with us to achieve our goals.”
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