Keeping up with what’s hot and what’s not in the world of higher education marketing can be a full-time job. Luckily, it’s ours.

Our unique podcast goes beyond the typical webinar topics and takes you behind the scenes of agency work that’s dedicated to higher ed. Through a mix of candid conversations with industry gurus, quirky creatives, and experienced marketing strategists, we share our perspectives on higher education through the lens of our marketing agency.

Join us weekly as we discuss Higher Ed Matters.

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Watch Past Episodes

Students as Influencers: Using TikTok in Recruitment

Gen Z trusts Gen Z. So when you let a student group take the reins of a TikTok account, magic can happen. We go onsite to The Theatre School at DePaul University to talk with Kenna Bartlett, Theatre Management student and admissions assistant, about how they harnessed the power of short-form video and social media to attract and engage prospective students.

Shaping the Future

GenZ Talks: Part One

The Post-Pandemic Community College

Leading Effective Admissions Teams: A chat with author Ted Kulawiak

Starting Out in Higher Ed

Aligning Marketing + Enrollment: A Conversation with Sherman College of Chiropractic

Be on The Pod

We're always looking for guests with unique perspectives who work for or with colleges and universities. Interested? Email us at highered@mediacross.com.