WAUKESHA COUNTY
TECHNICAL COLLEGE
ATTRACTING
ADULT LEARNERS
TO BRIDGE THE ENROLLMENT GAP
Waukesha County Technical College (WCTC), has powered workforce growth in Wisconsin since 1923. Now, facing fewer high school grads and more competition for adult learners, WCTC needed a bold digital strategy to drive adult enrollment, securing its place as a regional workforce leader.
DRIVING STEM INTEREST AMONG WOMEN WITH A TARGETED MEDIA MIX
By combining smart keyword strategy with well-aligned ad creative and landing pages, we made each interaction feel timely, relevant, and easy to act on. From attention-grabbing Meta ads and bold display creative to high-impact YouTube and CTV placements, every element was designed to inspire action. The campaign delivered strong engagement, high conversion rates, and kept costs low. It supported both the institution’s growth goals and the national effort to bring more women into STEM careers, with a special focus on empowering adult learners to explore new possibilities in tech.
6%
INCREASE IN ADULT
LEARNER ENROLLMENT
137%
CONVERSION RATE
FOR PPC
4.2M+
IMPRESSIONS
ABOVE THE BENCHMARK,
AHEAD OF THE CURVE
By listening closely to WCTC and understanding the current higher ed landscape, we delivered a strategic, audience-focused campaign with fresh creative true to their evolving brand. Our collaborative approach helped WCTC break through in a highly competitive market.
“MediaCross consistently captures our institution’s brand, both in writing and design. They function as a true extension of our team, enhancing our capacity and working in close partnership with our enrollment and marketing staff.”
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