HOW WE SHINED A LIGHT ON TTS

With a partnership spanning nearly a decade, we set out to evolve TTS’ recruitment strategy to reflect it’s expanding programs and growing presence in the entertainment industry. Our prior campaign leaned on its established brand, but as the school refined its strategic vision, it needed a fresh approach. A recent discovery visit, including campus tours and conversations with students, faculty, and stakeholders, helped shape this next phase.

Inspired by the school’s architecture, we created the Prism Effect, a concept that reimagined recruitment materials to be more dynamic, visually striking, and reflective of the creativity of the programs.

STEALING THE SPOTLIGHT

Over the years, our partnership with TTS has grown to include digital marketing, print ads in playbills and industry publications, podcast features, video campaigns, and theatre festival activations, bringing the school’s story to students in ways that matter.

Our team also crafted a custom Social Media Workshop for student ambassadors, resulting in a TikTok presence that continues to gain momentum today. We were honored to be selected to present alongside their student influencers at the 2023 AMA Symposium for the Marketing of Higher Education conference.

WHY OUR STRATEGY WORKED

Our approach is built on strategy, creativity, and a deep understanding of niche marketing for the arts. As TTS expanded into film, television, and emerging media, we ensured its marketing evolved, shining a light on new opportunities for aspiring talent. At TTS, students don’t just dream about seeing their names in lights. They train for it!