SOUTHEASTERN ILLINOIS
COLLEGE
A STRATEGIC PARTNERSHIP TO STRENGTHEN REACH
Having limited experience in the digital space, Southeastern Illinois College (SIC) needed more than visibility—they needed a trusted advisor to help them modernize recruitment for traditional and adult learners. That’s where MediaCross came in. Over the past eight years, we’ve guided SIC in building a digital-first strategy that meets prospective students where they are: on their phones, online, and ready to engage.
HOW WE TURNED INSIGHT INTO ACTION
For nearly a decade, we’ve partnered with SIC to refine and expand its recruitment efforts. By combining traditional direct mail postcards with digital strategies such as website retargeting, geo-targeting, display ads, and high-impact video, we helped transform their approach into a sustainable, long-term strategy. Now, SIC can seamlessly integrate program-specific marketing with broad brand awareness, giving them a competitive edge in an evolving marketplace.
100%+
DISPLAY CAMPAIGN
CONVERSION RATE
32%
INCREASE IN
ENROLLMENT
8
YEAR PARTNERSHIP
WHY OUR APPROACH WORKS
At MediaCross, we don’t just get clicks. We get students enrolled. By building a strategy that highlights SIC’s biggest strengths in affordability, flexibility, and career-readiness programs, we create campaigns that speak directly to prospective students and delivered results SIC could count on.
“MediaCross has been a great partner in moving us into the digital age. They help us move beyond what our small team can do on our own to keep pace with larger institutions and competitors.”
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