SHERMAN COLLEGE
OF CHIROPRACTIC

A RECRUITMENT
STRATEGY THAT
DELIVERS

Reaching prospective students in a niche field like chiropractic care takes more than a standard approach. Sherman College of Chiropractic needed a partner who could bring structure, strategy, and scalability to their recruitment efforts. With a one-person marketing team and a renewed focus on admissions, they turned to MediaCross to help expand their reach.

Sherman College mobile photo examples

MORE THAN AN ADJUSTMENT

We began with a full SWOT analysis and communications audit to uncover recruitment barriers and missed opportunities.

OPPORTUNITY MAPPING

Gaps in CRM usage, alumni engagement, and internal communication revealed clear priorities for focus.

BUILDING STRATEGY

Crafted four fresh content pillars, segmented audiences, and launched a lead-gen focused microsite.

LEAD GENERATION

Strengthened the student journey with timely, impactful email flows that moved prospects toward enrollment.

sherman college mobile example
sherman college paper healines

9.5%

INCREASE IN
APPLICATIONS

5%

INCREASE IN
ADMIT RATE

10X

ABOVE INDUSTRY
BENCHMARK FOR
PPC CONVERSION

WHY OUR APPROACH WORKED

Sherman is now leading recruitment efforts with greater clarity and confidence, supported by a framework built specifically for their team. In addition, we provided them with a creative toolkit they could use in-house to build out additional campaigns. What started as a campaign quickly became a strategic shift in how they approach communication, outreach, and internal alignment.

Sherman College dual mobile phone display

“I’ve truly never loved a digital ad more.”

– JILLIAN FARRELL, Former Associate Vice President for Institutional Advancement

Are you ready to do work that matters?

If you’re ready to get serious about your marketing efforts, we’re ready to take you there.

© MediaCross, Inc.