Reaching prospective students in a niche field like chiropractic care takes more than a standard approach. Sherman College of Chiropractic needed a partner who could bring structure, strategy, and scalability to their recruitment efforts. With a one-person marketing team and a renewed focus on admissions, they turned to MediaCross to help expand their reach.
We began with a full SWOT analysis and communications audit to uncover recruitment barriers and missed opportunities.
INCREASE IN
APPLICATIONS
INCREASE IN
ADMIT RATE
ABOVE INDUSTRY
BENCHMARK FOR
PPC CONVERSION
Sherman is now leading recruitment efforts with greater clarity and confidence, supported by a framework built specifically for their team. In addition, we provided them with a creative toolkit they could use in-house to build out additional campaigns. What started as a campaign quickly became a strategic shift in how they approach communication, outreach, and internal alignment.
“I’ve truly never loved a digital ad more.”
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,If you’re ready to get serious about your marketing efforts, we’re ready to take you there.