MONTGOMERY
PUBLIC SCHOOLS
STRATEGIC SUPPORT
FOR A K-12 DISTRICT ON THE RISE
Montgomery Public Schools (MPS) in Alabama serves more than 25,000 students, with 90 percent identifying as minorities and nearly 60 percent facing economic challenges. As their trusted partner for the past three years, we’ve supported MPS on a range of initiatives, stepping in to meet their evolving needs.
This case study highlights two key efforts: a comprehensive multi-channel campaign to boost enrollment for MPS’s post-Covid summer enrichment program, and the sensitive work of rebranding two high schools previously named after Confederate figures.
SOLUTIONS TO PUT MPS AT THE HEAD OF THE CLASS
To help inform the community and encourage enrollment in MPS’s Launch into Learning summer enrichment program, we led a cohesive marketing campaign designed to drive awareness and boost enrollment. From creative concept to execution, the campaign spanned social media ads, billboards, and direct mail to MPS families.
3X
THE EXPECTED
ENROLLMENT
2M
IMPRESSIONS
32K
LANDING PAGE
VISITS
EARNED NATIONAL
NEWS COVERAGE
NEW NAMES, BOLD LOOK
After two MPS high schools were renamed, we garnered insight from key stakeholders and developed new academic and athletic logos to reflect the updated school identities. We also delivered a creative toolkit with guidelines to ensure consistent use. The refreshed visuals boosted school pride and were universally applauded by students and the community.
BUILDING A COHESIVE BRAND ACROSS THE MPS DISTRICT
Beyond the two successful flagship projects, our 3-year partnership with MPS includes:
WHY OUR APPROACH EARNED AN A+
Through a thoughtful mix of strategy, creativity, and community insight, we were able to align every effort with MPS’s mission and momentum, sparking pride, strengthening trust, and building a foundation for what’s next. As their agency of record, we look forward to supporting MPS with additional needs in the future.
“Working with the MediaCross team has not only been instrumental in elevating our brand and presence in our community, it has provided us a reputation that has helped position us as one of the top employers in our community.”
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