MILITARY SEALIFT
COMMAND
20 YEARS OF
RECRUITMENT THAT WORKS
When Military Sealift Command (MSC) needed a partner to navigate the challenges of a shrinking maritime industry, it turned to MediaCross. Since 2002, we’ve helped attract skilled mariners and transitioning military personnel, adapt to industry shifts, and engage younger candidates with a fresh approach to recruitment.
HOW WE TOOK COMMAND
We developed a long-term strategy to raise awareness of the maritime industry while supporting MSC’s short-term hiring needs. From managing field recruiters, running on-the-spot hiring events, building a proprietary CRM, and executing national media buys, our integrated approach addresses immediate needs and sets MSC up for future success.
OUTREACH + ENGAGEMENT
MEDIA + TECH
RESULTS THAT SPEAK FOR THEMSELVES
We take recruitment to the next level. As the maritime industry evolves, we ensure the messaging connects with a broader range of candidates. By anticipating challenges and adapting to industry shifts, we create solutions that position MSC as a maritime employer of choice.
WHY OUR STRATEGY WORKED
We take recruitment to the next level. As the maritime industry evolves, we make sure the messaging reaches a broader range of candidates. By anticipating challenges and adapting to industry shifts, we create solutions that position MSC as the maritime employer of choice.
“The relationship between MediaCross and MSC is a true partnership that gets stronger every year. Our team is involved in every part of their workforce process—recruitment, onboarding new employees, and supporting current civil service mariners. Our focus on the details and the time we put into understanding their complex needs help MSC run successful recruitment efforts and build strong connections with their current and future workforce.”
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