GOUCHER
COLLEGE
PURPOSE-DRIVEN APPROACH
TO GRADUATE RECRUITMENT
Goucher College has always created opportunities for students to make an impact. However, with five distinct master’s programs, each with its own audience, they needed more than strong messaging. They needed a strategy. To raise awareness and drive enrollment, Goucher needed a unifying approach that connected all five programs while letting each one stand out. We built a purposeful framework that gave their graduate programs a clear identity, ensuring the right students saw the right message at the right time.
ONE CONCEPT, MANY VOICES
Goucher’s graduate programs needed a clear, consistent way to connect with prospective students while still highlighting what made each one unique. We met with department heads to understand the distinct value of each offering. Following an extensive discovery process and concepting exercise, we launched a bold marketing plan that included digital and social media campaigns, lead nurturing emails, a dynamic Slate-integrated landing page, virtual event promotions, audio ads, and more.
The goal was simple: show students that Goucher isn’t just where they earn a master’s degree. It’s where they find their purpose.
TURNING AWARENESS
INTO ACTION
MediaCross helped Goucher move from messaging to measurable outcomes. Our strategy strengthened engagement and inspired more students.
5
NICHE GRADUATE
PROGRAMS
80%
OF PROGRAMS MET OR EXCEEDED ENROLLMENT GOALS
13.7M+
IMPRESSIONS ON
ALL PLATFORMS
WHY OUR APPROACH WORKS
When it comes to graduate recruitment, clarity and connection go a long way. By building a strong partnership with Goucher, we became an extension of their team. Our strategic and creative support helped strengthen their message, expand their reach, and position them for long-term growth.
