BAKER UNIVERSITY
SMALL SCHOOL
BIG POTENTIAL
Baker University is Kansas’ first university and a leader in liberal arts education. In a state dominated by large public universities, Baker needed more than a simple refresh. They were looking for a partner to help strengthen their recruitment efforts, unify their messaging, and create a strategy that would resonate with prospective students. Together, we developed a comprehensive approach that modernized their digital presence, elevated their outreach, and reinforced their position as a premier liberal arts institution.
FREE TO BE STRATEGIC
We began with an in-depth discovery process, conducting a communication and digital strategy audit and engaging key stakeholders in meaningful conversations. With clear goals and unique challenges, our team worked closely with Baker to refine their recruitment messaging, optimize their academic program pages for search, and develop a cohesive marketing strategy across print, digital, and social platforms. From there, we launched the Free to Be campaign, an inspiring and student-centered message that highlights the freedom and personal growth that comes with a Baker education. As part of this effort, we also led a social media workshop, training their team of ambassadors on how to create video content for organic social channels to support enrollment.
FROM BOLD IDEAS TO ENROLLMENT WINS
MediaCross helped Baker turn bold ideas into measurable impact. Through strategic messaging and multi-channel outreach, we reached the right students in the right places—driving engagement, boosting conversions, and moving more students toward enrollment.
50%
INCREASE IN OPEN
HOUSE REGISTRATION
40
ACADEMIC PROGRAM
PAGES OPTIMIZED
FOR SEARCH
14X
CTR INDUSTRY
BENCHMARK ON
SNAPCHAT
WHY OUR APPROACH WORKED
When we partnered with Baker, we worked side by side to bring their vision to life. The Free to Be campaign didn’t just refresh their messaging. It reenergized their entire digital presence, ensuring that students looking for a personal and unique education saw Baker as the right choice.
“We loved the campaign concepts. It shows how much time and effort MediaCross took to get to know Baker University and understand our unique value. The team definitely delivered.”
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